When you purchase for your at-home menu, do you know what you are buying? Have you been replaying the same scene in your life’s movie every time you grocery shop?
We humans are creatures of habit. Our brains find repeated patterns and engrain those experiences into a default vocabulary that then affects our choices, behavior, and desires.
For many of us the store from where we purchase our groceries, the at-home menu from which we select our meals, and the products that we purchase was carved into our subconscious as far back as when we were children. Essentially, our grocery purchases go to auto-pilot.
Though our brain tries to hold fast to our family menu, the ingredients that we purchase and the sources for our groceries use have all changed, and in many cases, not for our better health. Many times we as general consumers are unaware of what we are actually eating. Brands say healthy and nutritious, but when one looks deep at the labels, they will find they are not.
So the questions that arise:
How do I know what is healthy and what is not?
What are healthy alternatives to the products I purchase?
Where in my store do I find these products?
Tour of Your Grocery Store
I have found that the BEST way to disrupt auto-pilot grocery shopping is to actually join you at your grocery store. We review:
the layout, marketing ploys, and the product location.
your staple meals and their ingredients
locating and identifying the healthy products
non-nutritious food alternatives
rules of Thumb to use during decision making
expanding the menu and introducing products that you may not normally purchase
Identify and Touring other Local Shopping Options
Beyond your usual grocery store, there are many times other local options to purchase your food. Food co-ops, farmer’s markets, and small specialty shops can all be fantastic alternatives. However, in some instances, they may not all be good for your health.
I will work with you to identify these other shopping options and and together we will differentiate when they are truly healthy and when they may not be. We will review the products and ask questions of the farmer or staff so that you are best versed in your local healthy food options.